Press Release - April 1, 2008 [return to Press Releases]

Affinity Mobile and mFoundry Align to Provide Mobile Financial
Services Worldwide


Together the Companies Will Deliver a Comprehensive Postpaid and Prepaid Mobile Wallet Solution to Banks and Mobile Operators Globally

LAS VEGAS, NV — April 1, 2008 - mFoundry, the award-winning mobile financial platform provider, and Affinity Mobile, a global provider of mobile financial services to the world's underbanked, announce a new alliance to pursue the expansion of mobile wallet services to prepaid and underbanked markets. Affinity Mobile's MADE solution will be paired with mFoundry's® Spotlight Financial Platform™ software to create a comprehensive mobile wallet solution for the U.S. and international markets. The combination of the two companies' world-class capabilities to span both prepaid and postpaid subscribers' needs will further adoption by mobile operators, financial institutions and consumers globally.

The platform from mFoundry enables full mobile banking, payments, coupons, loyalty, contactless services and any transaction type. In addition to providing mobile banking solutions to banks of all sizes, the platform serves as an ideal foundation for mobile wallets. With this alliance, Affinity Mobile will be the provider for international money transfers, airtime top-ups, instant access prepaid debit accounts, bill pay and other services, targeting 75% of the global population that lacks access to traditional financial services.

"The majority of mobile subscribers around the world use prepaid services and lack financial system access," said mFoundry chief executive officer and co-founder Drew Sievers. "Our platform is made to be open and flexible so that best of breed providers can come together easily and seamlessly. With Affinity Mobile's open technology and solutions, we will bring to market an even more comprehensive and compelling mobile wallet solution to address these unmet needs."

"Mobile financial services is an enormous opportunity to empower the underbanked markets and address the real need for more cost effective and accessible financial services," said John Carney, chief executive officer for Affinity Mobile. "We see great potential in our alliance with mFoundry to deliver a comprehensive set of postpaid and prepaid solutions that banks and mobile operators can take advantage of in these markets."

As a part of the alliance announced today, mFoundry and Affinity Mobile will be a preferred provider of each other's mobile financial services technologies where such technologies are applicable to the promotion and marketing efforts to each company's targeted customer base. The companies plan to deploy their services in Q3 of 2008.

SAUSALITO, Calif.- mFoundry, the award-winning mobile financial platform provider, announced today it has been named to the annual FierceWireless "Fierce 15" list of the top wireless companies of the year. FierceWireless editors evaluated hundreds of organizations, and selected mFoundry as a "fierce" market leader. mFoundry's mobile financial platform has been widely recognized and adopted by the financial services industry to enable mobile banking, payments and mobile wallets.

FierceWireless, an internationally recognized daily email newsletter reaching more than 72,000 senior wireless industry executives, provides executives in over 100 countries with a quick, authoritative briefing on the day's top wireless stories, including new trends and technologies.

"mFoundry is advancing mobile financial services with their flexible platform and strategic partnerships. mFoundry's product is becoming a leading platform for mobile banking; their partnerships with PayPal, NCR and others set the stage to take on peer-to-peer, NFC and mobile wallets," said Sue Marek, Editor-in-Chief of FierceWireless.

"FierceWireless is the go-to news source for the wireless industry and we are honored to be included in the Fierce 15," said Drew Sievers, CEO and founder of mFoundry. "The wireless community depends on FierceWireless to provide the most up-to-date news along with analysis of major industry trends. Our platform has become the leading mobility platform for financial services and we are proud to be recognized by FierceWireless for our role in the evolution of mobile banking to mobile payments and mobile wallet solutions."

The mFoundry platform has become the leading mobile banking and payments platform for financial services enabling applications from Citi Mobile to PayPal's new mobile application. The mFoundry platform was adopted by Fidelity National Information Services, the largest bank technology provider in the U.S., PSCU Financial Services, the nation's largest credit union services organization, as well as ACI Worldwide to deliver mobile banking services. mFoundry also has partnerships with First Data, NCR, Affinity Mobile and other leaders in financial services and payments.

The FierceWireless "Fierce 15" celebrates the spirit of being "fierce" - championing innovation and creativity, even in the face of intense competition. The complete list of winning companies is available today in a special issue of FierceWireless and on the FierceWireless Web site at http://www.fiercewireless.com.


 
 
 
  mBanking   l   mPayments   l  Platform   l  Partners   l  Company © 2008 mFoundry